BUILDING A ROADMAP FOR AN IMPACTFUL ESG STRATEGY

Services Provided

Sigfusson Northern (SNL) is a private heavy civil contractor based in Winnipeg, Manitoba with operations across Canada. Operational diversification and continuous growth have allowed SNL to position themselves as a leading general contracting and heavy construction firm with approximately 1,000 employees.

THE CHALLENGE

The construction and heavy equipment industries are seeing increasing stakeholder pressure from an Environmental, Social & Governance (ESG) perspective. SNL’s Board of Directors and Senior Management team identified a valuable opportunity to strengthen the organization’s positioning amongst peers by building out an impactful ESG strategy, with potential to lead to a broader communications plan in the longer-term. With operations in proximity to several First Nations communities, stakeholder relations and impact have always been at the forefront of SNL’s organization.  

SNL recognized the need to strengthen their competitive edge but needed a cohesive strategy. With limited capacity to spare, SNL needed support to get this done with pace

OUR APPROACH

This project was propelled by Floyd Buhler, the Director of Health, Safety and Environment. His vantage point was instrumental to this effort because he is responsible for critical aspects of daily operations and long-term strategy. With his unwavering support, we launched swiftly into action. 

We started with an assessment of SNL’s internal policies, organizational structure and governance framework. Next we conducted a gap analysis and a materiality assessment to benchmark SNL against its peers in the construction and heavy equipment sectors. We interviewed internal and external stakeholders to identify immediate pain points and tailor the effort to SNL’s needs. Through regular touchpoints, we worked together to set ambitious yet attainable goals as well as a roadmap for implementation.  

THE RESULT

Without detracting from Floyd’s day-to-day responsibilities, an ESG strategy emerged that was woven into SNL’s core values, tied to “Radicle Climate Smart” initiative, and delivered rigour to key processes. This is expected to generate new revenue streams and increase their operational efficiency.

"What impressed us most about YellowYellow was their dedication to our success. They genuinely cared about the impact our company could make and were committed to helping us achieve our sustainability goals. Their guidance went beyond the report itself."

Floyd Buhler, Director (HSE)
Scroll to Top

Jeff Garcia-Seminario

Associate

He holds a Bachelor of Anthropology from Universidad Nacional Mayor de San Marcos (Peru) and a Masters in Science in Sustainability and Responsibility  (Ashridge Business School, UK).   As a lifelong learner, he recently completed a Global Business Management (High Honours) at Seneca College in Toronto. 

Jeff brings global experience in leading corporate social responsibility (CSR) and community engagement projects in the extractive sector.   Jeff excels in stakeholder mapping, community engagement, and conflict resolution.   Applying his private and public sector experiences, Jeff can bridge cultural and historical divides between extractive industries and their communities.  His areas of focus include food security, sustainable procurement, and good governance. Most recently, Jeff contributed to the development of an ESG strategy for a multi-national company.  

Jeff’s native language is Spanish. He enjoys morning runs in the neighbouring parks.

Kaitlyn D'Lima

Associate

Kaitlyn D’Lima holds both a Bachelor of Business Administration and a Master of Science and Sustainability Management degree from the University of Toronto.   She is also trained in greenhouse gas (GHG) accounting.

She brings extensive experience in sustainability and business transformational projects. She is known for her ability to execute projects of any size with both urgency and accuracy.   Kaitlyn has a natural talent for improving stakeholder engagement. She’s a real trailblazer when it comes to benchmarking and research.

Kaitlyn is a runner who participates in outdoor adventure races.

Arun Balu Pazhayannur

Advisor

Arun B Pazhayannur holds a degree in mechanical engineering and is a Chartered Accountant. He also has an MBA from the Ivey Business School at the University of Western Ontario. Along with his academic achievements, he has a thorough knowledge of Environmental, Social and Governance (ESG) principles, which he incorporates into his consulting work. 

Arun is well-known for his leadership abilities as well as his strong skills in data analysis, financial modeling, and operations management. He has been recognized for his ability to identify practical solutions and deliver value to clients ranging from banks to payment companies to software providers. Arun is also a past President of Toastmasters Club. 

In his free time, Arun enjoys scuba diving.In his spare time, Arun likes to scuba dive. 

Gregory Donovan

Senior Advisor

Gregory  Donovan is a Chartered Accountant. He is a Fundamentals of Sustainable Accounting (FSA) Credential Holder.  He obtained an Honours in Business Adminstrations (HBA) from the Ivey Business School (Western University) and a Master or Laws (LLM) from the London School of Economics. Gregory is the CEO of Avondale Private Capital, a sustainable finance firm focused on energy transition finance and carbon markets.  He has presented on these topics at conferences in Canada, the US and UK.  

Greg participates in the occasional triathlon and loves to go skiing and sailing with his two young children.

Margaux Loptson

Associate & US Operations Lead

Margaux Loptson holds a Bachelor of Arts (Psychology) and a Bachelor of Arts (Criminology) from Pennsylvania State University. In addition, she holds several research certifications, including Ethical Conduct for Research Involving Humans

She has been an essential player in AI-powered teaching and learning projects as a User Experience (UX) lead.  Margaux is known for applying her design thinking, problem-solving and analytical skills to make a positive impact. She is a native French speaker

Margaux is a fitness enthusiast who can be found hiking around Central Park in NYC.

Ritika Jain

Associate / Responsible Supply Chain Lead

Ritika Jain holds a Masters in Environmental Sciences, Policy and Management from Lund University (Sweden)  and a Bachelor of Technology from Indraprastha University (India). As a lifelong learner, she is pursuing a Graduate Diploma in Corporate Social Responsibility and Sustainability at the University of Toronto.

Ritika is a recycling and responsible supply chain specialist.  Through her work, she collaborates with organizations to implement circular economy focused policies to ensure compliance with regulations.  

Her proficiency in data analytics and with the Global Reporting Initiative (GRI) enable her to manage complex sustainability data. Ritika also volunteers with the UN Sustainable Development Solutions Network, engaging with youth to drive positive change.  

Ritika is a native Hindi speaker.  She is a certified hiking leader who enjoys travelling.

Jonathan Spence

Associate & Western Canada Operations Lead

Jonathan Spence holds an Honours Bachelor of Integrated Sciences (Earth and Environmental Sciences) from McMaster University and has his certification in Geographic Information Sciences from the ESRI Canada Center of Excellence at McMaster University. Jonathan worked as a research analyst in the environment and sustainability group for a TSX listed company.  

He is pursuing his Ph.D. in Earth and Atmospheric Sciences at the University of Alberta, where he is researching the development of carbon capture techniques and their applications to the mining industry.  Jonathan is focused on helping companies to minimize their carbon footprint while supporting their economic growth.   

Jonathan is an avid water polo player and coach. He plays for the local National Championship League team. 

Gurnoor Gandhi

VP Business Development & Strategic Partnerships

Gurnoor Gandhi holds an MBA from Ivey Business School (Western University) and a postgraduate diploma in Maritime Energy Management (Sweden). Gurnoor brings experience with sustainability frameworks including TCFD, GRI, and CDP and is pursuing FSA credential (SASB). 

Gurnoor has global leadership experience in the shipping industry managing assets worth millions of dollars on the high seas and has led diverse teams worked in Monaco, Singapore, and India. Most recently, he led organizational development and client partnerships at CARD, a non-profit focused on rural development and renewable energy.

Gurnoor brings a blend of technical and leadership skills. He applied his knowledge of greenhouse gas accounting and carbon capture to support clients with niche energy transition projects. He is known for putting his problem-solving, stakeholder management, and project management skills to work to help firms expedite their ESG Journey. 

Gurnoor is a certified BMW adventure motorcyclist who finds off-road rides rejuvenating for body and spirit.  He enjoys hiking with his family.

Lisa-Annabel Ellis

Founder & CEO

Lisa Annabel Ellis holds an Honours Bachelor of Science (Environmental Science) from the University of Toronto and an MBA from the Ivey Business School (Western University). She is a certified Project Manager Professional (PMP) with a Six Sigma Green Belt. Lisa is a Fundamentals of Sustainable Accounting (FSA) Level II Candidate. Applying her deep expertise in business and operational strategies, she has led award-winning transformational initiatives.

Drawing on her well-rounded science and finance expertise, she launched YellowYellow to help clients advance their sustainability practices. As an advocate of transparency and good governance, she partners with clients to understand their risks and opportunities to generate superior long-term value. Stakeholders across the value chain recognize the impact of this effort. She has been called upon to be a keynote speaker and lecturer.

Lisa is an advanced scuba diver who enjoys most water-related sports.